Widmer KGB: Killer Giant Beer or Kindly Go Bitty

widmer_kgbThe Brothers Widmer are about to release their big, bold Russian Imperial Stout, KGB, as part of their “W” Series some special series. It’ll appear on shelves in six-packs of 12-ounce bottles. On the same day, they’ll also roll out a raspberry stout and a chocolate stout. These will be conveyed via 22-ounce bombers. How great would it be to sample these three imperial stouts side by side? As it stands now, the only way to find out will be to buy a sixer and two bombers. For one, you’re looking at spending at least 20 bucks. For another, even if you leave five 12-ouncers in the carrier, you’re in the hole for 56 ounces of a nearly 10% beer! Who could possibly quaff over three pints of that stuff? Our recommendation? Make a sampler six-pack, two bottles each, all in 12-oz bottles. That way, we could enjoy one of each right now (the light-weights among us would have to share the “flight” with a buddy or significant other) and then put one of each down for a year. We’re not saying the noble 12-ounce bottle now constitutes a diminutive nip, but compared to the other option, this would be some smart packaging and marketing to get us to try ’em all. Don’t be a dummkopff, comrade.

Advertisements

About Brian
Author of beer books "Red, White, & Brew" & "Oregon Breweries." Championing responsible packages for responsible beer lovers. #Nips!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: