Dare. Risk. Nip.

We sat down with Rogue Ales prez Brett Joyce this week and toured their offices catty-corner from their pub, The Green Dragon, aka their brewpub Buckman Botanical Brewery. Any company with the motto, “Dare. Risk. Dream.” has gotta be a fun place to work; there’s skeeball (yes, on free-play) and a yellow, tubular, spiral slide lest taking the stairs be too taxing or dull. There’s also a museum of sorts, not replete with all Rogue breweriana, but dang near every beer they’ve bottled. Behold, some of the nips.


From the defunct XS series in 250 mL pocket rockets


I’m your private label. A label for money. And any old beer will do.

Though discontinued, for what it’s worth, Brett said he’s One of Us. He loved ’em. But they couldn’t source more of the glass. And retailers hated them. Said they got stolen a lot. Guess that’s why one of nips’ nicknames is Pocket Rocket.


About Brian
Author of beer books "Red, White, & Brew" & "Oregon Breweries." Championing responsible packages for responsible beer lovers. #Nips!

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