Size matters

A new blog post by Ginger Johnson at Women Enjoying Beer is titled Why Serving Size Matters to Women.

She opines:

Women like flavor. Size of a beer matters to them, whether they say they want a big glass of beer, a small taste, half pint, or anything else. Because enjoyment of flavor is directly tied to the size of beer serving and what they want out of that particular experience.

She’s right in that, more than anything, Ginger preaches flavor, and our very objective in promoting nips and other responsibly-sized packages and glasses is that you don’t need to imbibe an entire litre to enjoy the taste of beer that’s contained in a half pint. There are other factors involved that serving size affects from temperature down to how much you’re really tasting once you’ve drank a lot. Of course, men like flavor, too. And 8-10 ounces of a flavorful beer doesn’t merely taste half as good as a pint or imperial pint’s worth. But then Ginger goes on about how much glass size matters.

How big is the actual vessel the beer is served in? This factor should be considered by all serving establishment for ALL patrons. Smaller hands are not exclusive to women. And being able to fully control and safely grasp the glass you’ve been served should be in mind when determining sizes on the menu.

Be you a fragile-handed woman or a man who gets away with wearing children’s gloves, you really ought to be strong enough to hold any sized vessel full of beer, because if you’re not than even a 189-mL nip bottle is likely too much alcohol for you. It’s not as if the Oktoberfest barmaids carrying 12 litres at at time, sans tray, have hands like giant squids.

Ultimately, serving size does matter–to all of us.


Norway’s $100/litre beer

As we blogged in All About Beer’s Beer Soup,  we must’ve had an $11 half-litre too many at Grünerløkka Brygghus, a tony taproom in Oslo, because when we spied a pair of lovelies from Nøgne Ø (pronounced Nugneh Eu.) we neglected to ask how much they were before ordering one (but knew enough to order just one). Would it be the Imperial Stout aged in cognac? Or the amazing smoked barleywine called Sunturnbrew, finished on bourbon? All their bottles for the American market are packed 500 ml at a time, but both of these came in 250 ml (8.5 oz) bottles. We splurged 155 Norwegian Krone on the barrel-aged Sunturnbrew. That’s $25.75 in American!! That’s over a dollar a centiliter! Or, using Bill Night’s handy-dandy Six Pack Equivalent Calculator, tantamount to a $220 six-pack. How was the beer? Awesome, as far as we can recall. Could we have ever finished a bomber’s worth? No way. And besides, that woulda set us back over fifty bucks.

All the Nips Fit to Print #2: Goebel Beer

Taking a page (yes, pun intended) from Jay Brooks’s Beer in ads series, we welcome you to a series on vintage nip (or ponies, splits, pocket torpedoes, etc) print ads, sales sheet, and labels.

We came into this wellspring courtesy of a home-historian by the nom de bière Jess Kidden. Here we have Goebel Beer, from the brewery that operated in Detroit from 1936-1964, before its eventual acquisition by Stroh’s. We love the copy in this ad from 1948:

It’s Goebel Beer…the good-tasting beer in the original Bantam bottle

Try it for size…it’s 7 ounces, one good glassful!

Try it for taste…it’s right from the cypress casks at Goebel!

Taste the reason why Goebel outsells all other beer in small bottles! Learn why Goebel is nationally famous for good taste!…