Sanbitter: Soft apéritif

Puny aperitif. Photo: B. Yaeger

Apéritifs are generally served before a meal “to stimulate appetite” or something. The classic is Campari, maybe cut with sparkling mineral water. So no surprise those crafty, gastronomic Italians created a non-alcoholic version, Red Sanbitter, and since it hails from the land of the cutest little bottles, it naturally comes in a 100 mL bottle. Yes, ~3.5 oz. Which is fine since this stuff tastes like sucking on a grapefruit rind!

When it comes to beer, the best way to enjoy it as with meals. Or friends. Or better yet: with friends over a meal. I have a bottle of 24% ABV  Samuel Adams Utopias (when it retails for $200, don’t call it Sam). It’s richer than an oil tycoon and is generally enjoyed as an after-dinner drink, a digestif if you will. The ornate bottles are 24 ounces.


Our vote: it should come in 100 mL bottles. That’s 1/7th the size, and it should retail for $30, just like a snifter of the fine sherry or Cognac it resembles. And they can call it Samuele Adamo Utopias!


About Brian
Author of beer books "Red, White, & Brew" & "Oregon Breweries." Championing responsible packages for responsible beer lovers. #Nips!

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